You do not need to hire an agency to know whether your funeral home website has serious SEO problems. The 15 checks below can be completed in an afternoon using free tools, and they will surface the issues that are most likely suppressing your local rankings. Work through them in order — the items at the top have the highest impact.
Technical Foundation (Items 1–5)
1. Mobile speed: Go to pagespeed.web.dev and enter your website URL. Select "Mobile." A score below 50 is a serious ranking problem. 2. HTTPS: Does your website URL begin with https:// (not http://)? If not, your site is flagged as insecure by Google. 3. Mobile usability: Open your website on your phone. Can you read the text without zooming? Can you tap the phone number to call? Is the menu usable? 4. Indexability: Go to Google and search site:yourdomain.com. How many pages appear? If fewer than 5, Google may not be indexing your site properly. 5. Core Web Vitals: In the PageSpeed Insights report, check your LCP, CLS, and INP scores. All three should be in the "Good" range.
Audit items that cover 90% of the SEO issues found on funeral home websites
Completable in an afternoon using only free tools
On-Page Optimization (Items 6–10)
6. Title tags: Does each page have a unique title tag that includes your primary keyword and city? Check by right-clicking any page and selecting "View Page Source," then searching for <title>. 7. H1 headings: Does each page have exactly one H1 heading that includes your primary keyword? 8. Meta descriptions: Does each page have a unique meta description of 150–160 characters? 9. Image alt text: Right-click any image and select "Inspect." Does the alt attribute contain a descriptive keyword phrase? 10. Internal linking: Does your homepage link to your main service pages? Do your service pages link to each other and to your contact page?
Local SEO (Items 11–15)
11. Schema markup: Go to schema.org/docs/gs.html and use the validator to check whether your site has LocalBusiness or FuneralHome schema markup. 12. NAP consistency: Is your business name, address, and phone number identical on your website, your Google Business Profile, and your top directory listings? 13. GBP website URL: Does your Google Business Profile website URL point to your best-converting page — not your vendor's homepage? 14. Review count: Does your Google Business Profile have at least 25 reviews? 15. Content freshness: When was the last time a page on your website was updated? Google rewards sites with regularly updated content.
Key Takeaway